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Money enters STAR

Money
Money

By: Cass Lam, Hong Kong
Published: Nov 13, 2008

Hong Kong - STAR network has appointed Ben Money as vice president of International Advertising Sales Research for its Hong Kong office. 

Money will report to Ron Plante, senior vice president of Research, and he will be responsible for measuring and reporting STAR's global audience and demonstrate the value of advertising with the group.

Money was previously the head of research at Eurosport Television in London where he oversaw research activities in the UK, US and Scandinavia. 

Companies featured:

  • Star