New game is on for ATV & TVB
Hong Kong - Following ATV's sales presentation in October, Television Broadcast (TVB) last night gave its own presentation to convince audience to remain loyal to the network as competition between the two media giants has intensified heading to 2009.
To show its strength and potential in TV production, the group has produced ten new primetime drama series and announced the launch of a Cantonese-language news channel as well as a free TV portal, tv.tvb.com.
By April next year, TVB's commitment schemes will offer marketers discount and extra bonus to advertise on any TVB networks including TVB Jade, Pearl, J2, HDTVB, TVB pay vision, TVB8, Interactive Channel, along with magazine TVB Weekly and TVB.com.
TVB is encouraging marketers to advertise in product placement format, which was used in in one of its primetime dramas "Moonlight Resonance" because the show's rating reached 30 points on average and hit 50 in the finale, receiving more than 3 million viewers with over 90% share.
Brands like Maxim and Kee-Wah said they were able to increase sales turnover through product placement ads in the drama as everyone was talking about the show.
To prove TVB is not the only game in town, Asia Television has also geared up for the playoff against TVB.
ATV not only released new ad services and ideas but has also launched a series of new dramas and produced more educational shows this month.
It has invited Chairman of Ogilvy & Mather ong Kong and HK4As Royce Yuen to host a talk show "Brand Dialogue" to discuss the rise of brands and theories of branding with several university students.
- Asia Television
- Television Broadcasts
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