Marriage Central hunts for an agency

Singapore - The family development division of the Ministry of Community Development, Youth and Sports has called for a tender for creating an overall brand identity of the newly-formed Marriage Central.

According to the government website, the selected agency will be tasked to develop an integrated branding/marketing strategy for Marriage Central as well as an effective public communications programme. It will also be required to develop the creative design for a Marriage Central website - www.MarriageCentral.sg - to tie in with the branding strategy.

The tender closes on 20 November, a week after which the shortlisted agencies will be asked to present their proposals.

Marriage Central, set up under the National Family Council (NFC) and overseen by an advisory board, aims to provide marriage related services education and counselling, research and promotional programmes to help couples strengthen their marriages.