TurboJET Inks onboard mag deal

Singapore - TurboJET has appointed Ink Publishing to launch a brand new magazine titled TurboJET, the first official publication to be carried onboard the company's entire fleet which links Hong Kong and Macau.

The monthly magazine will be in traditional Chinese and English, and launches on 1 December 2008. TurboJET will be distributed on every vessel, and last year the company had 14 million passengers. Editorial content will focus on Macau, Hong Kong and Shenzhen, and will appeal to both business and leisure, local and overseas audiences.

"TurboJET magazine will be the most effective way for advertisers to showcase their products to a target audience traveling between Macau and Hong Kong. It represents one of the most unique and affluent audiences in the world. And given that a copy of the magazine will be placed in every seat, every copy will reach a focused, captive audience of 14 million passengers per year," Jeffrey O'Rourke, chief executive for Ink Publishing, said.

TurboJET provides services between Hong Kong, Macau and Shenzhen. The route between Hong Kong and Macau, which takes one hour to travel, is TurboJET's busiest route, and operates 24 hours a day and departs every 15 minutes.