FT.com rolls out new look

Hong Kong - The Financial Times has revamped its website that will include five new look homepages effective tomorrow to mark the next stage in the paper's digital development.

The new design will be rolled out through the website into 2009, with features that will appear over the next six months.

Additions to the revamped homepages include a Middle East edition, a top 10 must read stories in news, comment and multimedia, changes to its navigation and drop down menus, quicker access to portfolio tools to monitor investments, a new markets data module and a 'most popular' list that lets users glance at what everyone else is reading.

The new look will be consistent with the Financial Times brand featuring a clean, uncluttered and pink background.

Lionel Barber, editor for the Financial Times, said: "FT.com allows us to reach an even wider global audience and is an increasingly powerful channel that offers our readers a new expression of FT journalism."

He added that the new design and improvements to FT.com further strengthen their position as a modern news organisation.

The site allows readers to give feedback on the new design via the new editors' blog that provides users insight into Financial Time's journalism as well as production of its website and newspaper.