SSC settles media, hunts creative

Singapore - Singapore Sports Council (SSC) has appointed Mediaedge:cia as its AOR for its media duties and is now looking for a panel of creative agencies.

MEC's appointment is the first time SSC has awarded all of its planning, placement and activation requirements to a single media company.

"This partnership will be a great boost to our efforts to create a sporting culture in Singapore" Kelven Tan, chief of sports marketing group at SSC, said.

For creative, however, SSC works with various agencies on a project by project basis. SSC currently works with agencies like Publicis' Saatchi Lab and Xodbox to name a few, and is now looking to appoint two to three creative agencies.

According to the tender put up on the government website, the last day for application for the creative pitch is 3 December.