Disney Live! heads out

Singapore - To promote ‘Disney Live! Presents Three Classic Fairy Tales' Ambrosia Communications has helped Feld Entertainment, the show's producers, execute a creative outdoor campaign installed at Clear Channel bus shelters. 

One hundred six-sheet posters media portals and 12-sheet posters ply islandwide,  featuring Disney characters like Snow White and the Seven Dwarfs, Cinderella, and Beauty and the Beast, have been placed at three high-traffic key locations, namely Holland Road, Orchard Boulevard and Marine Parade. They will remain onsite untill 19 November.

"Both working and stay-at-home mums rarely spend their time at home the entire day. If they're not working, they're always out and about at the grocery store, running errands or sending their kids to schools. Clear Channel's bus shelters are strategically located near malls and schools, to ensure we reach moms, who are the main purchasers for our shows," Massita Surif, regional marketing manager (SEA) of Feld Entertainment, said.

PHD Singapore was in charge of media planning in this campaign.