Zuji aims to revive online travel sector

Hong Kong - Online travel agent Zuji has doubled its marketing investment for an integrated campaign called Zuji 2.0, although the travel industry freeze shows no sign of thawing.

Zuji 2.0, a new version of the one-stop online travel shop, allows travelers to personalise their package with several new features and promo discounts.

To make the deal more attractive, Zuji will send out five female models to help promote the brand and service on the streets in five different locations across Hong Kong over the next few weeks.

Sean Seah, GM of Zuji Hong Kong, said what has changed is people's ability to afford traveling, which has been affected by the economic crisis.

"This is why Zuji has launched the new package service which empowers us customers to save up to 25% on their holidays."

While Zuji's investments are on the increase, the travel industry continues to feel the pinch.

Joseph Tung, executive director of Travel Industry Council of Hong Kong, said corporate travel dropped 60% between September and October, compared to the same period last year while regular traveling rate is down by 15%.

He also said offline travel agents still remain as the most frequently used service by local travelers.

"There're travel consultants in every corner of the streets, people prefer to talk to the agents directly. For sure, Hong Kong is a potential market for online travel service, but I don't think it will change the landscape of the travel industry any time soon."

Tung pointed out major airlines like Cathay Pacific have suffered with fewer fliers and business travelers.