Rapping all the way

Global - Rapp Collins Worldwide has changed its name to Rapp with immediate effect, a move that aligns the direct marketing network across 45 countries globally and 16 in APAC.

The next few months will see Rapp offices - within the DDB Group - adopt the new branding. The new corporate identity places the agency as solving client's customer acquisition, retention and growth challenges rather than channel-specific solutions.

"We have built the platforms, tools and processes that would help us provide sophisticated insights and ultimately allow us to provide our clients with compelling consumer experiences executed across all relevant touch points. This is who we have become and this is what the new Rapp represents," Bob Horvath, Rapp's Global CEO, said in a statement.

Recently the agency launched its new global website www.rapp.com. In Asia Pacific Rapp has offices in Singapore, Malaysia, Japan, South Korean, Taiwan, China, Hong Kong, the Philippines, Vietnam, Thailand, Indonesia, India, Australia and New Zealand.