Aegis Media rejigs in Singapore

Singapore – Aegis Media has restructured its offering in Singapore and appointed a new chief executive.

Arun Kumar has been promoted from his position as regional account director at Isobar to CEO of Aegis Media Singapore. Kumar replaces Richard Leong, who left his role as CEO of Carat Singapore and Aegis Media regional head of business development in September.

The appointment comes as Aegis Media restructures its capabilities so that all of its services, across digital, OOH, sponsorship, sports marketing and investment management, are available under one organization.

Ashish Bhasin, Aegis Media’s chairman of India & CEO South East Asia, described Kumar as “the perfect choice for this new, silo-free media communications agency, with over a decade of considerable experience in media planning, buying and digital media”.

“He brings with him significant regional experience across large markets such as China and India,” Bhasin said in a statement.

“I know Arun will herald a new era in consumer centric media solutions, through all forms of media and under his leadership our clients will benefit tremendously from this new and unique process of integration.”