Darizi takes aim at luxury wedding market

Hong Kong - Darizi Limited has relaunched its quarterly Chinese language Darizi magazine in a bid to capture the attractive premium wedding sector.

According to the ACMR IBISWorld Inc 2006, annual spending on the wedding market in Mainland China and Hong Kong has reached $124.8billion.

The latest monthly edition of Darizi magazine has already attracted a wide range of advertisers from The Mira, Cartier to MGM Macau.

Ami Lai, marketing manager for Darizi.com said the magazine aims to target a broad range of advertisers from the travel, photography, hotels, make-up, diamond, wedding gowns, luxury jewellery, studios, venues and even bedding sectors.

She said Darizi magazine, which has a circulation of 50,000 and at a cover price of $35 that is sold at Circle K, 7-Eleven outlets and major newsstands will rival the current high-end luxury wedding magazine, In magazine.

The latest Darizi magazine features Chinese diver Guo Jing Jing and its content include real wedding stories, wedding tips and advice, gown and beauty styling as well as honeymoon information.

A marketing campaign will soon roll out to promote the magazine and its web portal, Darizi.com on TVB, in print and outdoor.