BBH delivers the sound of Bose

Shanghai - BBH Shanghai has launched a year-long advertising campaign for Bose in-car sound systems, under a creative concept of "Bose makes the journey enjoyable."

BBH has taken a different approach to label the brand in the campaign featuring two print executions, an outdoor advertisement and online banner highlighting the quality of the in-car sound systems.

Jasmine Huang, BBH account director, said a non-traditional approach for the product will appeal to people's emotions, whether they are car lovers or consumers who would look for Bose in the cars they purchases.

BBH Shanghai won the Bose account in 2005 and created a tagline "better sound through research," which underlines the cornerstone of the brand.