Hong Kong- The Tomorrow Group is building closer relations with its B2B clients through its newly launched market research company, The Tomorrow Research.
The new service will provide marketers with in-depth market analysis before any of their project and campaign launch. It observes competitions within the market and offers business solutions to advertisers.
"Clients want a straight pipe between investment and results," Stefan Ronnquist (pictured), MD of The Tomorrow Group said. "Solid research ensures the activities are aimed correctly and give a quick return-on-investment."
The research company is managed by Erik Hellquist who is former head of market intelligence of ASSA ABLOY. Currently the group is dealing with more than 15 clients.
Ronnquist said the firm's major clients include Finnair and Challenger Mobile.