Singapore- Burger King has launched Religion-created ‘Tendergrill' campaign, for its ‘flame-grilled' burgers.
The campaign launched early this month and is running on Clear Channel's retail network across 200 locations. It targets those aged 15 and above, students and PMEBs.
Tendergrill poster advertisements can also be seen around high-traffic consumer environments like malls and town centres. ZenithOptimedia is responsible for strategic media planning.