Saatchi X set for regional expansion

Regional - Barney Hylton, regional business director at OgilvyAction Tokyo, has joined Saatchi & Saatchi X as regional CEO.

As regional CEO, Hylton will oversee the expansion of Saatchi & Saatchi X, a specialist retail or "shopper marketing" agency across the Asia Pacific region. 

He will report directly to Saatchi & Saatchi X worldwide CEO Andy Murray and be part of the Saatchi & Saatchi X Global Leadership Team.