Club 21 chooses XM

Singapore - Club 21 has chosen XM-Asia/RMG following a three-way pitch for the revamp of the website of DKNY Jeans.

The website, renewed for Europe, Middle East and APAC markets, is slated to launch towards the year-end.

"We have a complex mix of regional and international design and tech directives underpinning our brand-building and customer acquisition strategy. XM offers a compelling mix of innovation, creativity and technology expertise, and we feel confident they can help us monetize what we hope is a rich, online brand experience," Debra Langley, president of DKNY JEANS International, said.

"Our intent is to fuse technology with the DKNY Jeans brand/product offerings, in order to evoke deeper engagement and affinity through interaction and cross-collaborations," Andre Nair, chief strategy officer of XM/RMG, APAC said.