Ink gets premium with Air Premiere

Singapore – Ink Publishing has added another in-flight magazine to its books with the launch of Air Premiere for premium Indian airline Kingfisher Airlines.

The bi-monthly title will be the entertainment guide for Kingfisher Airlines international routes, following the start of flights between Bangalore and London. The magazine will be second title that Ink will publish in India, as it already handles Spiceroute for airline SpiceJet.

“With the launch of our nonstop Airbus A330-200 service to London, we are thrilled to offer our guests a unique in-flight entertainment guide that is designed like an entertainment magazine providing much more than mere synopsis of various programmes available on our unique in-flight entertainment system,” Vikram Malhotra, Kingfisher Airlines’ head of marketing, said.

“Air Premiere will provide advertisers with a unique medium to reach sophisticated business and savvy leisure travellers flying to and from India – an increasing important audience in both India and the world.” Gerry Ricketts, Ink Singapore managing director, said.