CASBAA upgrades Power of pay TV portal

Regional - Cable & Satellite Broadcasting Association of Asia (CASBAA) has revamped its portal www.thepowerofpaytv.com - a website for advertisers, media planners and buyers - to better reflect the changing pay-TV market.

The revamped portal features pay-TV country data across 15 markets and showcases case studies of recent pay-TV campaigns that have been successful. The markets include Australia, China, Hong Kong, Taiwan, India, Singapore and Malaysia among others.

The website also highlights the latest Asian market dynamics as well as related pay-TV analytics.

"The upgrade was necessary as the pay-TV market is so dynamic in Asia. We need to keep the data fresh and relevant and that means a daily revision of news stories and market movements," Simon Twiston Davies (pictured), CEO of CASBAA, said.

The new software also makes it easier to react quickly to new information coming through from surveys such as PAX and Media Atlas."

The 2008 CASBAA Convention "Subscribe to the Future - All Eyes are on Asia" will be held in Hong Kong on from 28 October to 30 October.