BBH beefs up planning

Singapore – BBH has strengthened its planning capabilities with the appointment of James Sowden as engagement planning director.

Sowden joins BBH after five years with bellamy hayden in Australia in the roles of communications planning director and then as South East Asia managing director, where he was involved in the launch of the agency's Bangkok office. Before that he worked as a media planner in the UK, and he has more than ten years experience working in advertising and communications planning.

John Hadfield, managing director of BBH Asia Pacific, said Sowden is a “fantastic hire for us”.

“He has great experience in communications planning and innovative media thinking. Simply put, he will make us better at what we do,” Hadfield said.