Iris Singapore's MD heads to London

Singapore - Iris Worldwide has promoted its Singapore MD, Dan Saxby, to global client director for its Sony Ericsson business where he will be based in London.

In the interim before a replacement for Saxby is appointed, CEO for APAC Richard Bleasdale, who is based in Singapore, will continue to oversee the office. Iris is in talks currently with five final candidates. The person elected will be tasked to continually grow the agency which has 50 staff.

"I joined Iris to head up the Sony Ericsson EMEA account and so it's with great pleasure that I pick up the reigns again at a global level. It's been fantastic being part of launching iris in Asia from nothing and growing it into the agency it is today in just three years, and now I'm looking forward to this new challenge," Saxby said.

Iris Worldwide was appointed in March as the global activation agency for Sony Ericsson - responsible for implementing integrated campaigns across all of the brand's sports marketing properties, retail business and sales promotion work.