Global - Creative agency Corbis has introduced Corbis Broadcast Solutions allowing advertising agencies to locate and license content from music, TV and film clips to footage and photography.
"We're here to help take the pressure off so Creatives can focus on great ideas and brilliant work. We know how much licensing rights should cost and can advise clients on what is most likely to clear within the desired timeframe and budget so they can be confident that their great ideas will come to life," Curtis Bowden, vice president, rights services for Corbis said.
In a recent TVC campaign titled "Rainbow" for Unilever's Lipton tea brand that ran in Hong Kong and Asia, Corbis helped JWT licensed the publishing rights of the song "Raindrops keep falling on my head" written by Hal David and Burt Bacharach.
The Corbis Broadcast Solutions offers rights and music clearances, motion and global search from its more than 25, 000 clips and partner footage libraries and a collection of more than 100 million creative, editorial and entertainment images for use in broadcast commercials and movies.