Fluid posts solid growth amid credit crisis
Hong Kong - Fluid Hong Kong has recorded record growth and announced plans for further expansion, despite the woes in the world's financial markets.
Fluid has this year diversified its offering into custom publishing, launching its first graphic novel DevaShard under Fluid Friction and has has seen healthy returns from its diversified businesses like ilovesoho.hk and Fluid-owned Sheung Wan café Graze.
The agency has also been in talks with Hollywood's film mogul Harvey Weinstein about converting its graphic novel into a film.
Simon Squibb, managing director at the creative agency, said Fluid was now looking to expand its staff numbers, adding that the current financial crisis was not all bad news.
Squibb said the agency has seen solid growth on the digital advertising front, following winning two significant projects in the social media space.
"This [Hong Kong] is still a competitive market," Squibb said. "We are being flooded with enquiries from concerned business owners, big and small, who want to create up-to-date marketing plans and revamp their websites to promote their companies harder than ever to ensure there is no downturn in their businesses."
Squibb added that diversification was part of the agency's success. "Having the ability to offer a 360 degree solution is vital. The present economic situation can bring some benefits and provided a business is willing to be flexible, there may be a silver lining to the problems in the financial market right now."
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