BBDO adds RM8 million in biz wins
Published: Oct 16, 2008
BBDO/Proximity Malaysia Group announced it had added two new pieces of business this afternoon, including a piece of the Bank Negara Malaysia account as well as the power-based part of the BOSCH account.
The BOSCH win was a result of a tag team with phd and came around as a result of a brief to launch a new power tool with a multi-channel strategy.
According to BBDO/Proximity Malaysia group chief executive officer Jennifer Chan the Bank Negara and BOSCH acquisitions will add around RM8 million in billings to the coffers.
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