MDA all for Lonely Planet

Singapore - In line with its charter to build Singapore into a global media city, Media Development Authority of Singapore (MDA) is teaming up with with Lonely Planet and Beach House Pictures to produce a new cross-platform television series.

Lonely Planet: Roads Less Travelled, which will be broadcast by National Geographic International and distributed by BBC Worldwide, will feature Lonely Planet authors who are on the lookout for exciting travel experiences across the globe. The TV series will be supported by online content, travel itineraries and services, and it is expected it will be expanded to include DVDs and mobile content.

"Everybody thinks being paid to travel is one the best gigs in the world but at Lonely Planet we know it's a tough job in reality. In this series we'll reveal behind-the-scenes what it's like to be a Lonely Planet author," Laurence Billiet, head of Lonely Planet Television, said.

The series will premiere on the Nat Geo Adventure channel next year across the globe.

“Lonely Planet is a cultural icon well-loved by many all over the world.  This is a wonderful opportunity for Beach House to co-produce with well-known international partners who share the same vision of delivering quality content on multiple platforms to the global audiences and showcase the world’s best travel experiences to the world,“ Dr Christopher Chia, CEO of MDA, said.