Singapore- As part of its global business re-engineering, Mindshare has appointed two senior staff to boost its offering.
Jimmy Lim has been hired to the position of executive director, while Cornelia Lim has been hired as associate director to look after the agency's Asia Pacific Breweries (APB) account.
Jimmy Lim comes to Mindshare with over 15 years of integrated communications experience and has had stints at agencies such as Saatchi & Saatchi, Leo Burnett and Dentsu.
Associate director Cornelia Lim, a former APB marketer herself, has over 10 years experience in marketing communications. The appointments follow revamping of Mindshare's logo, last month.