Synovate and GMI strike global deal

Global - Synovate has partnered panel and market research software provider, Global Market Insite (GMI) on a global scale to allow the company to offer panel research in more than 50 markets.

"GMI will provide us with consumer and specialty panels at the best possible rates, so clients can benefit from our ability to control costs by not building proprietary panels in markets with lower frequency of use. Along with the assured sample quality that is a hallmark of Synovate and GMI's services, this moves our global panel offerings to the next level," Adrian Chedore, global CEO for Synovate said in a statement.

Synovate now has access to over six million ‘panellists' across the globe and by combining this figure with existing ViewsNet panels, allows the company access to those 50 countries.

"Online research provides terrific opportunities for our industry and while it accounts for just over 15% of total custom research today, the growth rate is phenomenal, not just in the most developed markets of the world, but also in many emerging economies too," Chedore said.