Experian acquires Hitwise for $1900 million

Global - Information solutions company, Experian has acquired internet marketing intelligence company, Hitwise for US$240 million (HK$1875 million) subject to regulatory approval.

According to statements, Experian sees the acquisition as a strengthening of its marketing services as well as an improvement on its position in market research.

"We have been successfully repositioning our Marketing Solutions business to meet our clients' needs as they continue to switch more of their advertising spend online.  Hitwise, which is a rapidly growing, successful business, brings new, unique data to Experian and complements the existing data, tools and expertise that we already offer to clients in other areas such as research services and email distribution," Don Robert, CEO for Experian said.

Hitwise was founded in 1998, and collects and aggregates information for ISPs on how over 25 million consumers use and search the Internet in Asia Pacific, the US, UK and Australia - through monitoring website performances, clients can target online ad spend more effectively.