NTUC FairPrice digital review in play

Singapore - NTUC FairPrice has called for a pitch to revamp its websites for Cheers as well as for NTUC FairPrice Foundations.

A spokesperson for the company would only confirm the review, adding that it would not affect Euro RSCG's position as lead agency for NTUC FairPrice.

In July, NTUC FairPrice divided its creative and corporate branding business, which was resigned by McCann Worldgroup, between Euro RSCG, 10AM and Bates 141. As the lead agency, Euro RSCG would then work with the other two agencies to develop integrated branding strategies to reach its customers and stake holders.