Sony Ericsson calls on H&K for local PR

Singapore - Sony Ericsson has moved its Singapore public relations account from Camber Communications to Hill & Knowlton, which already handles the electronics giant's PR for Asia Pacific.

The alignment is seen as a natural progression by the agency which has been working on Sony Ericsson's Asia Pacific PR account since 2007.

Hill & Knowlton's regional director of technology SE Asia, Wong Voal Voal will lead the Singapore PR business.