Synovate strengthens digital offering

Hong Kong - To strengthen Synovate's brand in the online space, the market research company has appointed Lindsay Main to newly created role as associate director of marketing communications, tasked to develop the company's digital marketing and comms strategy.

Relocating to Hong Kong, Main (pictured) reports directly to Alicia Kan, global head of  communications for Synovate.

"Her [Main] digital know-how will allow Synovate to go beyond experimenting to actually determining what works and what we should invest in for all our online communications," Kan said.

Main said: "Digital marketing offers many exciting new opportunities to communicate and interact with both our customers and internally within our business." She is delighted to be in Hong Kong and is looking forward to getting to know and developing solutions for "our many and varied markets".

Prior to her role as associate director, marketing communications at Synovate, Main was senior marketing communications executive at Virgin Atlantic in the UK responsible for the online communications strategy for the loyalty program, Flying Club.