Farrah leaves agency Crush(ed)

Malaysia – After four years, Farrah Harith McPherson is stepping down as GM of Crush Malaysia in pursuit of other opportunities at another agency.

“We at Crush are sad to see McPherson go. She has been a strong part of the team and has been instrumental in building Crush Malaysia, enabling us to grow from strength to strength, seeing much success and winning numerous accounts,” said Crush managing director Karthi Palanisamy who is also TNBT Vice President.

Succeeding McPherson in the coveted GM position is Joy Abdullah who joins Crush after leaving the Strategic Planning Director position at Friends Advertising.

“Joy has extensive experience in developing strategic business solutions and communications, aimed at enhancing brand footprint and identifying brand opportunities through effective and efficient implementation of project management process,” Palanisamy added.

Abdullah also was the brand director at Ogilvy & Mather, where he developed numerous brand and marketing strategies for its major clients.

“I am confident that Joy will be a great addition to the team here and continue to provide sound and effective solutions to our clients’ brand,” Palanisamy said, giving credit to McPherson as being instrumental in recruiting Abdullah to join the Crush Malaysia family.