CNBC up amidst financial gloom

Singapore – The economic downturn might be sending shockwaves around the world, but one unlikely beneficiary has been CNBC Asia Pacific which has recorded a massive ratings hike.

In Singapore CNBC saw its TV ratings soar in September, with viewer numbers spiking up to 291%, according to TNS Singapore. In mid September CNBC recorded a 106% rise in viewers across all timeslots, with the 10pm band seeing a 291% rise while the average increase on 15 and 16 September was 94%.

CNBC has also experienced audience growth online, as it claims an exclusive online interview with a top financial professional recorded the highest page view hits in the history of asia.cnbc.com – more than 240,000 hits within the first 24 hours.

“These results are a testament to the value of this network as being a resource of business and financial news and information,” Jeremy Pink, president and managing director of CNBC Asia Pacific, said.

“This reinforces the quality of CNBC’s content, offering fast, accurate, actionable and unbiased information and analysis, which is highly regarded by our elite C-Suite, high net worth, and financial audiences.”