Sprice.com embarks on digital push

Regional - Leading travel search engine Sprice.com has launched a US$750,000 digital marketing campaign across SE Asia and India.

The three-month campaign includes tie-ups with search specialist agency Pinstorm, as well as advertising firm Pixel Media and digital advertising platform Right Media Exchange for online banner ads. The campaign will be rolled out with 27 online display banners, adapted from a creative campaign developed in France, Sprice.com's global HQ.

"Our main digital marketing strategy is to promote Sprice.com by increasing its visibility in search engine result pages. Search marketing is an important strategy for Sprice.com in attracting more visitors to our travel search engine. By drawing more visitors to Sprice.com, we solidify our value proposition to travel suppliers as an effective marketing platform that delivers them the greatest return-of-investment," Vikas Gulati, VP of Sprice.com for Asia Pacific, said.

Sprice.com's new marketing campaign is part of its strategy to expand its presence in key markets like Singapore, Hong Kong, Malaysia, India and Thailand. Since August this year, Sprice.com has launched its new sites in Singapore and India.