Coke Zero gets public to star in ad

Singapore - Building on the success of Coca-Cola Zero in the Singapore market, the beverage giant has invited the public to star in its new ad campaign. 

The campaign, created by McCann Erickson aims to build awareness and trial for the product by showcasing consumers who endorse its proposition of ‘real coca-cola taste, zero sugar'.

Asking Singaporeans, ‘Over two million people tasted Coca-Cola Zero, have you?' the campaign calls on people to send in pictures of themselves drinking Coca-Cola Zero to TVMobile's website.

The selected entries will be featured in the Coca-Cola Zero TVC on Channel 5, 8, U and TVMobile, as well as posted on the website www.tvmobile.com.sg/cokezero, between 20 October and 2 November.

As part of the campaign, Coca-Cola Zero is also giving away Samsung E251 Mobile Phones to those who spot their submitted image in the TVC and log onto the website to redeem them.