Aegis acquires Clownfish

Global – Aegis Group has purchased sustainability agency Clownfish, which it will roll into its digital network Isobar.

Clownfish, which was founded in 2002 and has offices in London and New York, specializes in working in the field of sustainability for brands. Clownfish and Aegis already work together on mutual clients such as Coca-Cola, Reebok and Beiersdork.

Robert Lerwill, CEO of Aegis, said Clownfish is a “highly strategic investment for Aegis in a high potential space”.

“We know the Clownfish team well, and respect both their approach and the results they get,” he said.

“This acquisition will better help our clients, by linking marketing communications and sustainability in a robust and meaningful way. It is also a key plank in our own sustainability strategy, demonstrating our corporate commitment to an important area.”

Patrick Stahle, chairman & CEO Aegis Media Asia Pacific, said by launching Clownfish in Shanghai in November "we can offer more support to our clients in APAC engaged in sustainability“.

“Clownfish has a unique expertise in helping brands in sustainability marketing and communication. They have both the technical skills and the marketing background required to add value to our clients in this important area," he said.

Diana Verde Nieto, CEO of Clownfish, said joining Aegis “will let us scale up to meet our ambition: to help more clients make a bigger positive impact on the world we live in”.

“Of all the people we have worked with and talked to, Aegis has shown its commitment to sustainability,” she said.