The Economist asks for opinion

Singapore - The Economist is launching an advertising push which it claims is to broaden minds and enhance active participation of the readers.

The campaign, created by Ogilvy RedCard, runs from mid of October to November and uses media such as online news sites, outdoor billboards, SMRT and buses at selected routes and local daily newspapers.

All through the campaign, affluent PMEB in Singapore will be engaged by asking, ‘What's your opinion?' through a series of messaging across various platforms.

Christopher Luk, circulation marketing manager of The Economist APAC, said "as Singapore is a strong contender in the APAC region, the idea of consuming insightful and intelligent media thus forming independent opinions is what we'd like to emphasise here".

"The aim is to empower Singaporeans to seek answers beyond national boundaries and to appreciate the satisfaction of global thinking," he said.