Media Relations - MMHK October 2008

Target audience? 
Those who want to have a quality leisure life, who enjoy traveling around and dining out.

Main focus? 
A travel and dining guide that provides information and professional tips on popular and trendy destinations and places.

Current circulation? 
The readership of Weekend Weekly - 281,404

Source: Q2 '07 - Q1' 08, Synovate HK Media Atlas

Is the magazine online? 
Of course, our website has many information on travel & dining; you can search our back issues for travel features and download in high resolution pdf format. We also have a powerful search engine that covers 18,300 restaurants in Hong Kong, Macau and the Pearl River Delta.

Best day for attending events? 
It depends.

Deadlines & materials? 
Everyday. 

Is PR a help or hindrance? 
Sometimes.

Best PR approach so far? 
Same as above. 

Dos and don'ts when approaching you?  
Don't call my cell phone at late night.

What's your attitude towards a free lunch? 
I don't believe in it. 

Hong Kong Economic Times
Amy Chan
Chief Editor
U Magazine

Target audience?
Affluent middle class, office & young executive & university graduates. 

Main focus?
Smart travel, good food, city feature, weekend events, movie, art, books, home. Everything you need for a quality leisure guide. 

Current circulation?
100,000 circulation, with 569,534 readership (Source: Centre for Communication Research, The Chinese University of Hong Kong, July 08). 

Is the magazine online?
U Magazine has website with contents highlighted, but no detailed articles. 

Best day for attending events?
Wednesday and Thursday. 

Deadlines & materials?
Every Friday.

Is PR a help or hindrance?
PR is definitely a help to spot the limelight.

Best PR approach so far?
Professional, helpful, efficient and timely to meet deadline, decent presentation.  

Dos and don'ts when approaching you?
Do know our magazine, what we feature and what we need which can match our positioning and style.

What's your attitude towards a free lunch?
Relationship building. 

Next Media
Betty Ma
Chief Editor
Eat & Travel Weekly

Target audience?   
Aged 25 to 45.

Main focus?   
We always focus on capturing the dining trends in Hong Kong and overseas. Besides, we are always a good guide in delivering information and critics about new restaurants. For the travel column, our features are more than giving tips about gourmet and attractions. Instead we do spend a lot of effort in presenting the unique culture of every country, city or region. 

Current circulation?  
190,000

Is the magazine online?
Website: http://etw.atnext.com/template/etw/front.php

Best day for attending events?
Entirely depends on time and working schedule. 

Deadlines & materials?
Anytime welcome

Is PR a help or hindrance?   
It is great help to us. 

Best PR approach so far?
So far, most of the PR firms and executives we've come across are really nice and efficient. And their approaches are overall appropriate and effective.   

Dos and don'ts when approaching you?   
Press kits with a big pile of printed press releases and CD rom should be avoided on the first hand. In promoting any event or product, a short press release by email will definitely be enough for us to catch the point. In case we want to follow up the captioned, we will reach the PR directly for further information or visual support.  　

What's your attitude towards a free lunch?  
Entirely depends on time and working schedule. 

Spotting Media
Peter Guy
Editor-In-Chief
Escape Magazine

Target audience?   
Middle class professionals age 30 and up.

Main focus?   
International luxury travel followed by fashion and lifestyle.

Current circulation?  
30, 000.

Is the magazine online?   
Yes, has a website http://www.escapemagazine.biz/

Best day for attending events?   
Any day.

Deadlines & materials?
Be nice to have them mid-month.

Is PR a help or hindrance?   
Help.

Best PR approach so far?   
Via email and direct call.

Dos and don'ts when approaching you?   
Do be clear. Don't ask too much about how are you and the weather. Dispense with niceties. We are open to PR but just make your point.

What's your attitude towards a free lunch?  
I will take it. Any opportunity to meet PR people is great.