Saatchi LAB shops on

Singapore - Saatchi LAB has been appointed as the creative agency for a new mall in Serangoon Central, managed by Guthrie Consultancy Services.

The agency has been tasked to undertake complete marketing and communications project including corporate identity, overall strategy and brand positioning. This includes marketing and branding manuals, website, tactical advertising and below-the-line campaigns.

The proposed mall, owned and developed by Gold Ridge, is to open by the end of 2010.

Both Saatchi Lab and Guthrie Consultancy Services declined to comment on the timelines for the campaigns, saying the details are yet to be worked out.