Fri, 09-Jan-2009
Halloween makes its way across Asia
Published: Oct 02, 2008
Hong Kong - The Hong Kong Tourism Board has launched a Halloween campaign aimed at short-haul visitors coming to Hong Kong during the spooky period that runs untill early November.
The campaign, "Hong Kong Halloween Treats", is based on the idea of experiencing the fun-tastic surprises in Hong Kong during the Halloween month through various events and offerings from local delicacies, tourist attraction activities such as the Hong Kong Disneyland and Ocean Park as well as parties around town in Soho and Lan Kwai Fong.
The Halloween campaign, developed by Grey Hong Kong, has rolled out across the various Asia Pacific markets from featuring on the roving trucks in Philippines, in the subway newspaper in Korea, wrapped on the bus body and inside the buses in Taiwan. There will also be outdoor ads running in China.
Grey has also developed a mini-site for the campaign including bilingual Halloween booklets.
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