BBC makes a song and dance in Hong Kong
Hong Kong - As part of its first anniversary, BBC Worldwide Channels Asia has launched a series of guerrilla marketing activities around Hong Kong.
The events, which kicked off around the busy lunchtime crowds of Tong Chong Street in Quarray Bay, saw a security guard and workers break out into song and dance to promote BBC Knowledge, BBC Lifestyle and BBC's preschool program CBeebies.
Singapore-based guerilla marketing specialists The Secret Little Agency launched the BBC Worldwide project which makes its to other parts of Hong Kong including Time Square in Cause Way Bay.
Also on show today was BBC's programming across the three channels for the fourth quarter, which from tomorrow will be available free-of-charge to now TV subscribers for a two week period.
Some of BBC Knowledge programming highlights include the documentary Ross Kemp in Afghanistan, the second series of UK version of The Apprentice as well as the hugely successful automotive program Top Gear.
BBC Lifestyle will launch also launch three cooking series including Ross Ramsay's Ramsay's Kitchen Nightmares and Trish's Paris Kitchens as well as the fashion show How to Look Naked.
- BBC Worldwide Global Channels - Asia
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