Jet Airways Reaps Kids' Biennale

Singapore - Reap Interactive has been appointed by Jet Airways to promote Jet4Arts.com , a portal for the Kids' Biennale which is part of the Singapore Biennale 2008 that runs till 16 November.

Kids' Biennale is sponsored by Jet Airways, and is is an art education and outreach programme for school kids. It is also part of an integrated marketing and branding campaign.

"We wanted to bring the art competition beyond the participants to the general public and the participants' peers.  It had to be an online platform, it had to involve voting and Reap was our obvious choice to make it happen," Gerry Oh, regional vice president, SE Asia for Jet Airways, said.

The online campaign, which has already garnered more than 500,000 hits, is supported by Crush-created outdoor bus ads that are due to run for two months.