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The Pitch: I was wrong

By: Tony Kelly, Singapore
Published: Sep 30, 2008
I have to admit watching over this past few months the sluggish lead up to Singapore's F1, both from a marketing/sponsorship perspective and a logistics and engineering one, I kind of thought the Singapore F1 might run about as smooth as a Ferrari refueling stop.

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Companies featured:

  • ESPN Star Sports
  • SingTel