MagiqADs further beefs up

Malaysia - MagiqADs has appointed Katie Lim as business director to its growing sales and marketing team, which had recently seen the addition of Melvin Low as its GM.

Lim has spent the last 12 years in the publishing industry specialising in advertising space sales and comes from MediaCorp Publishing, where she held the post of sales and marketing director for seven local editions.

"It is an exciting time for us. Media accountability has drastically changed. Media investment is now monitored by more than just effectiveness in creating awareness and recall. Media needs to be presented in the most creative, engaging and in an environment where consumers are able to respond immediately," Lim says.

Recently, MagiqADs has had a series of key account wins like Tesco and Jusco malls.