SCM boost monthly women's mags

Hong Kong - South China Media is looking to strengthen its monthly women's titles Jessica and Marie Claire, launching a series of outdoor promotions to expand readership and advertising revenue.

Jessica, ranked the number one women's monthly magazine with a readership of  280,000 in October 2007, beating its rival Cosmopolitan by 100,000.

To celebrate Jessica's 100th issue and Marie Claire's 18th anniversary, South China Media launched two separate campaigns featuring women's aspiration themes in-store, point-of-sale, print and OOH activity on tram bodies and through MRT stations.