Octopus Rewards gets a boost

Hong Kong - More than two million people have registered for the Octopus Rewards program since its launch in 2005, but Octopus Holdings is looking to expand its customer base.

Octopus Rewards, a wholly-owned subsidiary of Octopus Holdings, has launched a series of promotions that will run until the end of October.

In Hong Kong, some 95% of the population hold an Octopus card and more than 10 million transactions valued at HK$85 million are processed everyday.

To date, some of Hong Kong's biggest corporates have aligned their brands to Octopus Rewards, including McDonald's, Wellcome, UA Cinemas, Fariwood, Coca-Cola and Market Place. In total 21 companies now participate in the rewards scheme.  

Eric Chan, media relations manager at Octopus Cards, said the current promotion is a continuation of the $1 surprise promotion launched in July 2008.

He said rewards partners for the latest promotion includes Chickeeduck, Fotomax, Q-Pets, Red Carrots, Sanrio Kids and UA Cinemas, where customers can redeem, with only Reward$1, a limited-edition T-shirt, personalised photo notebook, assorted food, or pet products.