Pitch for the right destination

Mary Lim
Editor
escape!
Regent Media

Target audience?

Most are travelers and those interested in travel, aged 25 years and above.

Main focus?

New ideas and practical tips to make your holiday an enjoyable and fruitful experience.

USP(unique selling proposition)?

We are the first locally-produced travel and lifestyle magazine for consumers.

Preferred PR approach?

Please send me an email, with hi-res (300dpi) pics available.

Worst time to contact you?

Lunch time.

Preferred day for attending events?

Friday

Deadlines and materials -- when should all info be handed to you?

As soon as possible.

Dos and don'ts when approaching you?

Understand my magazine and respect my readers - most important.

 

Best PR approach so far?
Not yet, since the magazine is only in its second issue.

Your attitude towards a free lunch?
Its part of, but not everything to, the job.

 

Michele Koh
Associate Editor
Where Singapore
Asia City Publishing

Target audience?

Upscale leisure and business travelers who want to know what to do and where to go in Singapore.

Main focus?

Most interesting entertainment, shopping and dinning options in the city and festivals or concerts tourists can attend.

USP (unique selling proposition)?

Catering to a niche market of culturally savvy tourists with high purchasing power and is distributed in the rooms of 4- and 5-star hotels , serviced apartments, visitor centers, key attractions and the airport.

Preferred PR approach?

Emails pitches taking into account our target audience, followed with a call.

Worst time to contact you?

Thursdays.

Preferred day for attending events?

Mondays and Tuesdays

Deadlines and materials -- when should all info be handed to you?

By the 3rd of every month for publication in the following month.

Dos and don'ts when approaching you?

Don't follow up with phone calls more than once.

Best PR approach so far?

An informal chat. A hard sell approach does not work.

Your attitude towards a free lunch?

They're good for networking, as long as there is no pressure and expectations.

Natalie Chen
Online Editor
TravelWeekly/Events
Travel & Meetings Group
Reed Business Information Asia

Target audience?

Travel agents and those in the travel trade like hotel, airlines and national tourism organizations among others

Main focus?

To deliver trade related business news on time.

USP (unique selling proposition)?

Vital resource of information with well-timed articles.

Preferred PR approach?

Email followed by a phone call.

Worst time to contact you?

When nearing the deadline- middle of the month.

Preferred day for attending events?

Tuesdays and Wednesdays

Deadlines and materials -- when should all info be handed to you?

First week of every month

Dos and don'ts when approaching you?

Do not call without sending an email

Best PR approach so far?

Limousine service to attend events/functions

Your attitude towards a free lunch?

There is nothing like a free lunch as there are strings attached.

Jacqueline Ho
Publisher
Tiger Tales
Ink Publishing

Target audience?

Upwardly mobile, frequent returning travelers aged 25- 45

Main focus?

All destinations where the airlines flies to.

USP (unique selling proposition)?

Always the latest on business information and investment opportunities in overseas destinations, delivered on time

Preferred PR approach?

Phone calls before emails, personal touch is important

Worst time to contact you?

Mornings, before 10 am.

Preferred day for attending events?

Midweek

Deadlines and materials -- when should all info be handed to you?

Two months ahead of the publication date

Dos and don'ts when approaching you?

Clueless invitations. Be clear on what you are approaching for.

Best PR approach so far?

A call to know whether I'm available for the event, even before sending an invite.

Your attitude towards a free lunch?

Would love to but don't have time