TBWA elevates Sen and Hola

Mumbai - TBWA\India has promoted Anirban Sen to ECD and Mayur Hola to associate VP, creative.

Sen, in his new role, will be responsible for the creative product of both TBWA\India's Northern and Southern operations whereas Hola will take charge of creative at the Delhi office for TBWA\India.

"This is the first step in the creative restructuring that seeks to place talented and energetic people at the helm of the organization. I am a big fan of both Ban and Mayur - they are both excellent creatives, know what it takes to win and are committed to taking TBWA\ to the next level," Shiv Sethuraman, CEO TBWA\India Group, said.

Sen said, "The South market is waiting to be disrupted. My mandate is to continue doing the good work we are doing in the North and carry it to the South. It is an extremely exciting challenge."