Tiger gets tatted up

Singapore - Design Bridge has created shrink-wrap sleeves for the latest Tiger Beer limited edition bottles, which will go on sale across several markets in March next year.

The two sleeves, titled "Tattoo" and "Urban Funk", are the latest sleeve designs for Tiger's limited edition bottles, an initiative Tiger kicked-off in 2007. The two other designs, "Rise" and "Soul", were designed by artists Tomaz Goh & Bangkok Outfit -8e88 Graphic which collaborated in arts initiatives through Tiger Translate, a global showcase of the best emerging Asian creatives.

Commenting on the new sleeve designs Jason Glassick, CD for Design Bridge, said "there is always an element of unpredictability with the limited editions sleeves to fit in with the brand's strategy at that point in time".

"The 'Urban Funk' sleeve differentiates itself from 'Tattoo' by appealing to the young city-career group, who have an active interest in the arts scene," he said.

"'Tattoo' was created to appeal more directly to active, extreme sports enthusiasts. Nevertheless, both groups share the same common confident, individual aspirations and desire for success."

"Tattoo" and "Urban Funk" will launch in Singapore, Thailand, Laos and Germany amongst other markets.