Samsung Anycall aims to challenge iPhone

Hong Kong - Samsung in collaboration with Microsoft has launched a marketing assault for its Anycall product, aiming to divert some attention away from the iPhone.

Samsung's in-house agency Cheil will launch a new TVC this week to promote the OMNIA i908, the market's first Windows Mobile 6.1.

The group yesterday held a press conference, featuring a catwalk presentation and live demonstration, that aims to shake up the phone industry.

Jung-Joo Lee, director of Samsung Electronic HK, said the phone demonstrates its vision for the Samsung Anycall mobile business, which is to provide premium phones for users who desire functionality, style, usability and entertainment in one innovative device.