Hill & Knowlton takes IMF global brief

Hong Kong - Hill & Knowlton has been awarded a year-long contract to bolster the International Monetary Fund's global outreach.

While the contract will be coordinated out of IMF headquarters in Washington DC, Glenn Schloss (pictured), regional director for H&K Asia Pacific, will oversee activities on the IMF program in Asia, while Dave Robinson, CEO Middle East & Africa for H&K, will lead the team across North Africa, Central Asia and the Middle East.

The agency will be responsible for counseling on stakeholder outreach strategy for Asia and the Middle East and on financial issues.

While media will be an important component of the engagement, customised contact programs with key opinion formers, influencers and the wider financial and economic community are also being planned.

"Whether an advisor, an economic market predictor or buffering a crisis, the IMF plays a crucial role around the world working to stabilise financial markets," Paul Taaffe, chairman & CEO for Hill & Knowlton, said.

The IMF works with its member governments to achieve economic and financial stability, which promote growth and poverty reduction.